IMC covers all components of Marketing but is more focused on Digital Marketing, Social Media marketing, content creation, and campaign analysis, alongside traditional marketing concepts like public relations and advertising.Market analytics, business development principles, brand promotions.
It combines practical skills with theoretical knowledge by providing a strategic approach of integrating various marketing channels to deliver a consistent brand awareness across all platforms and reaching out to all market segments through various channels.
After completing the course, students will be well equipped to build and manage a strong brand identity through consistent messaging and communication across all platforms.
Multiple channel Marketing approach
Students become familiar with various channels involved in marketing communication especially Digital Marketing which includes Social Media
Marketing, Content marketing, affiliate marketing, email/SMS/Whatsapp campaign, and helps to build positive associations with the target audience.
Brand Management & outreach
This refers to the strategies applied for promoting the company’s brand image through various channels (digital and traditional) to increase brand awareness and customer engagement & loyalty.
Demographics & Data Analytics
Some of these analytics include Cost-per-click (CPC), funnel analytics, attributionmodeling, conversion tracking, website traffic analytics, Cost of acquisition, Return on ad spend (ROAS), Social media analytics, Email marketing analytics, Search engine optimization (SEO) analytics, Customer lifetime value (CLV) analytics, Behavioral analytics, Google analytics.
Consumer Insights
A key aspect of the program is used to measure and understand customer behavior,preferences, and purchase patters in order to tailor marketing messages and strategies for maximum impact.
AI enabled tools
Artificial Intelligence (AI) plays a key role in marketing by automatic tasks, dataanalysis, and personalization of customer experiences. AI helps the marketers to understand customer behavior and needs accurately and respond to market changes effectively and efficiently.
AI is being actively used in digital marketing for Content creation, search engine and other campaign optimization, analytics, segmentation, personalization, predictive analytics.
AI also plays a crucial role in Customer Care by using natural language processing to provide 24/7 customer support.
AI Tools
● ChatGPT | ZeroGPT | Jasper | Copy.ai
● Grammarly | PicsArt | ToolBaz | QuillBot
● Writesonic | SocialBee’s | Design.ai | Humanize AI
Students get training to attain international certifications such as Meta Certified Digital Marketing Associate,Google Ads Search certification Google Analytics Individual , Hubspot content marketing , Digital Garage, Qualification, HubSpot certification, and the Digital Marketing Institute certification.
Focus on practical application:
The curriculum prioritizes hands-on learning through case studies, projects, internships, and workshops to develop real-world skills in designing and executing integrated marketing campaigns.
Brand management:
Students gain insights into building and managing a strong brand identity through consistent messaging and communication across all platforms.
Data analysis and measurement:
The program incorporates data analytics tools to measure the effectiveness of marketing campaigns and make data-driven decisions.
● Marketing Communications Coordinator
● Digital Marketing Specialist / executive
● Social Media Manager
● Content Creator
● Public Relations Officer
● Brand Executive
● Marketing Analyst
● Advertising Campaign Manager
● Freelance Marketing Consultant
● Marketing Communications Coordinator,
The process of trading goods and services through digital platforms, eliminating the need for in-person interactions. Online transactions, which include transferring goods, making payments, and establishing trade agreements, can all be smoothly carried out in the realm of E-Commerce. There are four primary types: Business to Consumer (B2C), Business to Business (B2B), Consumer to Business (C2B), and Consumer to Consumer (C2C).
Career Progression in E-Commerce
Entry level: Customer service executive, content writer , marketing coordinator.
Mid-level: E-commerce specialist, digital marketing analyst, UX designer, product listingmanager.
Senior-level: E-commerce manager, marketing director, Head of product, Director ofoperations.
